Never apologise for high standards.
Some people will want you to. Some people will not match your expectations. Many will use their energy not to reach up and achieve. No matter. We must continue to push ourselves and pull others if we strive to get the best from us all. There will be distractions, detractors and destructive influences to overcome. Get used to them, embrace them and turn them if you can. The more that join you on your journey the higher your standards will become.
But don't do it by talking and telling and preaching. How you act and how you behave are the keys to success. So drive forwards, upwards and onwards and welcome people aboard as they ask to walk your path.