......it's who you know. A well coined and often misunderstood phrase that I feel needs a little attention. Well to a certain extent I'd agree with the ethos however I'd finish it off with
"and it's how much you help them that counts".
Don't get me wrong I'm not saying that knowledge is not useful. But knowing where this knowledge resides can be just as powerful. And knowing people who are indeed in the know can be a very useful thing too. However I would wager that the best way to optimise this situation is really develop the relationships you have with unequivocal assistance at every opportunity.
What have you got to lose? Nothing.
What have you got to gain? Friendships, alliances, stakeholders, supporters, comrades and companions.
So let's polish this statement up a little with "It's what you know and who you know and how you selflessly apply both to empower people." And even if it doesn't work you'll at least feel good about yourself.